The Designers Of Peppa Pig’s Clubhouse Describe Turning The Cartoon Into Toy Form - Exclusive
Hasbro By Kelsie Calderon/Aug. 8, 2022 8:52 am EST
We may receive a commission on purchases made from links. Peppa Pig and her friends love playing on the playground. After all, what child doesn’t? As soon as the 4-year-old pig — and all the little eyes that were watching the animated series — saw Mr. Bull installing a custom Clubhouse, the excitement surrounding the playground became even more elevated. Now, the animated character can’t seem to get enough of her Clubhouse, and children around the world also have the opportunity to have their own version of it.
“The animators at Astley Baker Davies created the brand-new, kids-only location in the show, and then the toy design team at Hasbro worked with me to ‘build it from the ground up’ in toy form,” Pete Kellond, the Vice President of Content and Commercial Development at Hasbro, said during an exclusive interview with The List. The Peppa’s Kids-Only Clubhouse Playset closely resembles what small viewers get to see on screen, filling their imaginations with all the same adventures that Peppa Pig and her friends get to experience. “The Clubhouse came to life out of true collaboration,” Kellond said. He also told us all about the process of turning the animated Clubhouse into its toy form.
The Designers Of Peppa Pig’s Clubhouse Describe Turning The Cartoon Into Toy Form - Exclusive
Hasbro
By Kelsie Calderon/Aug. 8, 2022 8:52 am EST
We may receive a commission on purchases made from links. Peppa Pig and her friends love playing on the playground. After all, what child doesn’t? As soon as the 4-year-old pig — and all the little eyes that were watching the animated series — saw Mr. Bull installing a custom Clubhouse, the excitement surrounding the playground became even more elevated. Now, the animated character can’t seem to get enough of her Clubhouse, and children around the world also have the opportunity to have their own version of it.
“The animators at Astley Baker Davies created the brand-new, kids-only location in the show, and then the toy design team at Hasbro worked with me to ‘build it from the ground up’ in toy form,” Pete Kellond, the Vice President of Content and Commercial Development at Hasbro, said during an exclusive interview with The List. The Peppa’s Kids-Only Clubhouse Playset closely resembles what small viewers get to see on screen, filling their imaginations with all the same adventures that Peppa Pig and her friends get to experience. “The Clubhouse came to life out of true collaboration,” Kellond said. He also told us all about the process of turning the animated Clubhouse into its toy form.
We may receive a commission on purchases made from links.
“The animators at Astley Baker Davies created the brand-new, kids-only location in the show, and then the toy design team at Hasbro worked with me to ‘build it from the ground up’ in toy form,” Pete Kellond, the Vice President of Content and Commercial Development at Hasbro, said during an exclusive interview with The List.
The Peppa’s Kids-Only Clubhouse Playset closely resembles what small viewers get to see on screen, filling their imaginations with all the same adventures that Peppa Pig and her friends get to experience. “The Clubhouse came to life out of true collaboration,” Kellond said.
He also told us all about the process of turning the animated Clubhouse into its toy form.
The team wanted to create the exact same imaginative space kids see on screen
The team started by incorporating the same bright, fun colors that little ones are so drawn to in the television series — including the pink roof, blue door, and interior floral print — with a flippable wall so kids can personalize the colors as they please. “The color works so well on screen and in [the] toy and is bright and full of life,” Pete Kellond said.
