The Vitamin Shoppe’s Foot Traffic Data Shows A Major Downward Spike
Alex Millauer/Shutterstock By Erin Metz/Oct. 6, 2022 12:01 pm EST
The Vitamin Shoppe is a nutritional supplement retailer that sells everything from vitamins and minerals to protein powder and beauty products. According to Zippia, the store opened in 1977 and has over 700 stores across America today. The Vitamin Shoppe’s motto, “lifelong wellness starts here” promises shoppers that their store is dedicated to “helping customers become their best selves,” per their website. But the shop has seen its fair share of struggles in recent years, as personalized vitamin subscriptions have become increasingly popular, while others are more hesitant about unregulated vitamins on the market.
In the post-pandemic era, are people taking their vitamins and supplements each day? Foot traffic data shows they may not be. The List created a graph with exclusive data that tracked monthly foot traffic trends at The Vitamin Shoppe over the past two years, and the results are not looking good for the nutritional supplement retailer.
The Vitamin Shoppe’s Foot Traffic Data Shows A Major Downward Spike
Alex Millauer/Shutterstock
By Erin Metz/Oct. 6, 2022 12:01 pm EST
The Vitamin Shoppe is a nutritional supplement retailer that sells everything from vitamins and minerals to protein powder and beauty products. According to Zippia, the store opened in 1977 and has over 700 stores across America today. The Vitamin Shoppe’s motto, “lifelong wellness starts here” promises shoppers that their store is dedicated to “helping customers become their best selves,” per their website. But the shop has seen its fair share of struggles in recent years, as personalized vitamin subscriptions have become increasingly popular, while others are more hesitant about unregulated vitamins on the market.
In the post-pandemic era, are people taking their vitamins and supplements each day? Foot traffic data shows they may not be. The List created a graph with exclusive data that tracked monthly foot traffic trends at The Vitamin Shoppe over the past two years, and the results are not looking good for the nutritional supplement retailer.
In the post-pandemic era, are people taking their vitamins and supplements each day? Foot traffic data shows they may not be. The List created a graph with exclusive data that tracked monthly foot traffic trends at The Vitamin Shoppe over the past two years, and the results are not looking good for the nutritional supplement retailer.
Many Americans are leaving vitamins and supplements off their shopping lists
According to The List’s graph, The Vitamin Shoppe has seen a massive decline in shoppers in recent years. Prior to the pandemic, the retailer saw between 26,000 and 30,000 shoppers each month. In April 2020, visitor counts dropped drastically but mostly recovered the following summer. Foot traffic really began to drop in May 2022 and has not seen much upwards movement in recent months. This could be due to the rising inflation that is affecting millions of American consumers, who have to make hard cuts to their monthly spending (via NPR).
